How to Promote Your Blog

When the “How do I promote my blog” question is asked in forums it usually doesn’t take long for someone to reply with, “Content is king.” Really? Is content king? All websites have content - even the dancing hamsters is content. I would submit to you that giving people what they want is truly king. If that be content, then have relevant content. If it’s driving directions, then give good directions. If it’s discount prices on jewelry, then have quality jewelry at low prices. If it’s nude pictures of Jennifer Love Hewitt then she best not be wearing clothes. And if people want to see dancing hamsters, then give it to them - give the people what they want.

There’s a reason your visitors came to your site. Are you fulfilling their expectations? If people visit your blog one day and you’re talking about PHP coding techniques but the next time they visit your blog you are reviewing the movie you saw over the weekend, you may find yourself having a hard time building a steady core of followers.

It’s not that you can’t do that with your blog; you can. That’s exactly what I do with my personal blog. I blog about anything I feel like blogging about: movies, music, Jennifer Love Hewitt, whatever. The problem is that blogs like that have no niche to fill. With no niche you have no target audience. That’s ok, if you don’t want expansive audience.

Give people what they want and do it consistently. Being a one-hit-wonder in a band or in blogging is not a good thing. I take that back, being a one-hit-wonder in a band can still make you millions these days, but in blogging it’s no good. Try and have quality content on a regular basis. It doesn’t have to be daily, just on a regular basis. You may decide to post once a week or twice a week, whatever, just be consistent. If you post three times a week for a month then that’s what your audience will come to expect.

I would encourage you to post quality over quantity. Don’t post just for the sake of posting. If everybody else has covered the unveiling of Apple’s iPhone then you may want to let it go. Ask yourself, “What can I bring to the table?” If you can take an angle that you feel hasn’t been covered then by all means, continue, but if you are just going to post a “me too” post, skip it.

Give people what they want and do it consistently. You do that and people will visit you – and – continue to visit you.